Beyond providing first-rate clinical care, what does it take to satisfy patients? A fully functioning practice website with a listing of practice hours, any news or updated information about your practice, with practice contact information, downloadable patient forms and directions to your office(s)? A friendly greeting on the phone or at the front desk? Attractive furniture in the waiting room? Easy access to parking and plenty of room in the waiting area?
All of these contribute to a good patient experience but by themselves, they’re unlikely to be enough. In the past decade or so, more and more clinical institutions have come to terms with the importance of not only meeting the highest clinical standards, but also building patient relationships by providing a premium-quality patient experience. Even more compelling is research suggesting that a high quality patient experience may correlate with successful clinical outcomes.
The CPC marketing team can work with you to enhance patient relationships and develop a patient experience strategy. A good strategy goes beyond choosing nice colors for the office walls and telling your staff to smile.
Our research-driven process systematically collects qualitative and demographic information from and about your internal staff, current and prospective patients, competitors, referral sources and the local market environment.
The result is an individualized solution that fits your distinctive practice, supporting you in going above and beyond your competition in delivering the gold standard of patient experience in your market and be the leader in your field of medical care and your practice patient service offerings.