Success Story:
Ross Center for Orthopedics
Hainesport and Berlin, New Jersey

Client Challenge
After years as an employee of a successful orthopedic surgery practice, Laura Ross, DO, was ready to take her career to its next step: opening her own practice. While her experience up to this point had left her impeccably prepared from a clinical and surgical perspective, she knew that she had much to learn about the details of launching a startup business—especially in an industry as complex as healthcare.

CPC Solution
Dr. Ross engaged CPC to conduct a comprehensive startup assessment that would identify all areas needed to successfully launch a new practice. Based on this comprehensive analysis, Michael Lahoud, CPC President, developed a startup plan that provided Dr. Ross with a road map to “open her doors,” generate cash flow, and become profitable. The startup plan provided Dr. Ross with guidance on:

  • Securing startup financing
  • Site selection and fit out construction
  • Acquisition of equipment and supplies
  • Initial staff requirements, recruitment and hiring
  • Selection of and credentialing with payers
  • Compliance plans for all applicable regulatory requirements
  • Business and marketing plans to generate an initial pool of patients and establish positive cash flow within a practical time frame

Successful Result
The Ross Center for Orthopedics is now a flourishing, widely respected practice serving patients in the Burlington County area.