THE ROSS CENTER FOR ORTHOPEDICS

Hainesport and Berlin, New Jersey

CLIENT CHALLENGE

After years as an employee of a successful orthopedic surgery practice, Laura Ross, DO, was ready to take her career to its next step: opening her own practice. While her experience up to this point had left her impeccably prepared from a clinical and surgical perspective, she knew that she had much to learn about the details of launching a startup business—especially in an industry as complex as healthcare.

COMPREHENSIVE PHYSICIAN CONSULTING ENGAGEMENT

Dr. Ross engaged Comprehensive Physician Consulting to conduct a comprehensive startup assessment that would identify all areas needed to successfully launch a new practice. Based on this comprehensive analysis, Michael Lahoud, Comprehensive Physician Consulting President, developed a startup plan that provided Dr. Ross with a road map to “open her doors,” generate cash flow and become profitable. The startup plan provided Dr. Ross with guidance in the following areas:

• Securing startup financing
• Site selection and fit out construction
• Acquisition of equipment and supplies
• Initial staff requirements, recruitment and hiring
• Selection of and credentialing with payers
• Compliance plans for all applicable regulatory requirements
• Business and marketing plans to generate an initial pool of patients and establish positive cash flow within a practical time frame

RESULTS

The Ross Center for Orthopedics is a flourishing, widely respected practice serving patients in the Burlington County area.